Conversion Rate Optimisation

Do you have a beautiful store design, great technology and plenty of traffic – but disappointing sales figures? Our conversion rate optimisation campaigns result in your store visitors buying more products, more often.

Unlike most CRO experts, we conduct all campaign consultation, analysis, built, testing and deployment in-house. This speeds up results and reduces cost for you – the results can be startling and often pay for themselves within weeks.

SwankyApple are a Shopify Plus Expert with six years ecommerce experience consulting, designing, building and deploying sector leading ecommerce stores. Within two years of launch, online Start Ups we’ve consulted to and built for are receiving 300k+ unique visits per month each and are cumulatively turning over in excess of £20 million per annum.

Our team also have extensive ecommerce experience consulting to established industry leaders turning over in excess of £170 million pounds annually. By combining our experience, deep technical and analytic insight, and the latest split testing tools, we reliably turn our clients traffic into converting customers through Conversion Rate Optimisation.

We build high ranking, high conversion websites. We also make existing websites convert better. It’s that simple!

How Do We Do It?

We find out what your customers want and we make it happen!

What do we put at the heart of our work? We ask the customer what they want and we provide it! We are experts in what we do but, unlike so many other so called “experts”, we don’t know all the answers. We do know the right questions to ask. Once we’ve identified your potential customers key issues, we develop hypotheses to test and then move quickly through an iterative testing programme to find not just an answer, but the best answer to your customers needs. Happy customers convert!

Scientific Approach

Data Driven Hypotheses

Strategic Goals

Using the Latest Technology

Providing Rapid Results

Defining and Addressing Customer Intent

Why choose SwankyApple as your Conversion Rate Optimisation and Digital Strategy partner?

With a breadth of experience working across a range of e-commerce systems and sectors, from FMCG to niche retail markets, B2B, B2C and Media companies, we’re used to generating results for businesses with diverse and unusual core propositions. We use the latest technology, have our own in house graphic design, development and strategy teams, providing you with a one stop shop, and all the resources you need for an effective, rapid return generating, conversion rate optimisation programme. If you’re looking to Convert, we look forward to hearing from you.

What’s Our Process?

Brief & Consultation

We define strategic goals & measures of success.


We use traffic analytics, customer surveying & on page analytics to identify what’s holding you back.

Hypotheses Development

Our skilled and successful strategy team define core issues and testing hypotheses.

Prioritised Testing Programme

We create a prioritised testing schedule based on commercial value & the ability to quickly realise it.

Agree Decision Rules

To quickly expedite the testing programme we agree decision rules and measures of success with our client.

Begin Testing

Having prioritised and scheduled our programme, we begin our iterative testing process.


Why Optimise?

Simply put – it creates the highest return of any marketing activity. It is not uncommon to double revenues with a few months of work. Here are a few other key reasons to engage us in a Conversion Optimisation Campaign.


Contact us to arrange an appointment to discuss your Conversion Rate Optimisation